Brand

Tissot

Innovators by Tradition

About Tissot

Tissot, founded in 1853, delivers Swiss watchmaking at accessible price points. The PRX has become a modern icon, blending 1970s design with contemporary sizing. As part of the Swatch Group, Tissot benefits from shared technology while maintaining its own innovative spirit.

Tissot history in brief

Founded: 1853
Headquarters: Le Locle, Switzerland

Charles-Félicien Tissot and his son founded the company in Le Locle in 1853. Tissot made some of the first pocket watches for the Russian market and produced an early antimagnetic watch in 1930. Now part of the Swatch Group, Tissot sells millions of watches a year and benefits from shared movement production at ETA. The PRX, a 1978-inspired integrated-bracelet design relaunched in 2021, became one of the most popular watches of the decade.

Signature Tissot models

PRX Powermatic 80 — An integrated-bracelet sports watch with an 80-hour automatic movement for under $800.
Gentleman — A versatile everyday watch, available with a silicon hairspring.
Seastar 1000 — A capable 300m diver at entry-level Swiss pricing.

Tips for buying a Tissot

▸Powermatic 80 movements offer long power reserve; check whether the version has a silicon hairspring for magnetism resistance.
▸Tissot is widely discounted online through authorized dealers — shop around.
▸The PRX bracelet has a proprietary quick-release system; extra straps must match it.

Best for: First Swiss watch buyers who want a lot of watch for under $1,000.