Brand

Breitling

Instruments for Professionals

About Breitling

Breitling has equipped explorers and aviators since 1884. Known for bold chronographs and the Navitimer's iconic slide rule bezel, Breitling combines tool-watch functionality with distinctive style. The Superocean Heritage line has become one of the most popular retro divers on the market.

Breitling history in brief

Founded: 1884
Headquarters: Grenchen, Switzerland

Léon Breitling founded the company in Saint-Imier in 1884, and the brand pioneered the separate chronograph pusher in 1915 and the two-pusher layout in 1934. The 1952 Navitimer added a slide-rule bezel for pilots' calculations and became the signature aviation chronograph. Since 2017, under CEO Georges Kern, Breitling has refocused on vintage-inspired designs and smaller sizes.

Signature Breitling models

Navitimer — The slide-rule pilot's chronograph in continuous production since 1952.
Superocean Heritage — A retro diver inspired by the 1957 original.
Chronomat — The 1984 chronograph with its distinctive 'rouleaux' bracelet.

Tips for buying a Breitling

▸In-house B01 chronographs offer 70 hours of power reserve and are worth prioritising.
▸Breitling's newer, smaller sizes (38–41mm) suit most wrists better than older 46mm models.
▸Pre-owned Breitlings typically trade below retail, often significantly.

Best for: Aviation enthusiasts and buyers who like bold, technical design.