Brand

Citizen

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About Citizen

Citizen is a Japanese watchmaking giant known for the Eco-Drive solar technology and exceptional value. The Tsuyosa Automatic became a viral sensation, proving that great watches don't need to cost a fortune. Citizen also owns Bulova and La Joux-Perret, making it a true industry powerhouse.

Citizen history in brief

Founded: 1918
Headquarters: Tokyo, Japan

Citizen began as the Shokosha Watch Research Institute in 1918 and produced its first pocket watch in 1924, named 'Citizen' by Tokyo's mayor. In 1976 it launched the world's first analogue light-powered watch, which led to today's Eco-Drive technology, powered by any light source. Citizen also owns Bulova, Frederique Constant and the movement maker Miyota, which supplies countless microbrands worldwide.

Signature Citizen models

Eco-Drive Promaster — Solar-powered dive and pilot watches that rarely need batteries.
Tsuyosa — A colourful integrated-bracelet automatic for around $450.
The Citizen — Japan-only flagship line with annual accuracy of ±5 seconds.

Tips for buying a Citizen

▸Eco-Drive watches need light regularly — store them near a window, not in a drawer.
▸Citizen is frequently discounted; compare authorized retailers.
▸Radio-controlled models only sync in regions with broadcast time signals.

Best for: Practical buyers who want reliable, low-maintenance watches with genuine value.